Take one graphic through a small surface study.

01 / Brief

Name the surface and the first impression.

Draw the outline of the format and describe the context in which the graphic will be seen. Identify what should be noticed first.

Keep the aim specific: a clear focal point, a quick signal or a repeated rhythm. The first study should have one main question.

02 / Scale

Place the same graphic at two or three scales within the outline. Keep its main character steady so the difference remains easy to read.

Look at the small details and the surrounding margin. Note which relationships stay clear and which need a simpler treatment.

03 / Placement

Try one centred arrangement and another with a deliberate direction. Keep folds, interruptions or other relevant boundaries visible in the sketch.

Describe how the placement changes the first glance and the balance of the whole. Avoid adding another element before that comparison is clear.

04 / Review

Choose the study that best serves the intended first impression. Write one reason for the choice and one question that still needs attention.

Save the earlier version beside it. A record of the difference makes the next proof a continuation of the thinking rather than a fresh guess.